It’s no longer only about pedigree and positioning… the new rules of executive of presence are here. And it’s pretty cool to see what’s shifted. Let’s dive in.

In an era marked by rapid change and evolving expectations, the concept of executive presence (EP) is undergoing a significant transformation. Over the past decade, driven by the pandemic, political and economic instability, social movements like Black Lives Matter, and advancements in workplace technologies, what people expect from their leaders has shifted dramatically.

Understanding Executive Presence

Traditionally, executive presence has been perceived as consisting of three elements in descending order of importance:

1. Gravitas
2. Skillful communication
3. The “right” appearance

However, recent research reveals that these components are being redefined to meet the demands of modern leadership.

Gravitas

Gravitas remains the most critical component of EP, but the factors that contribute to it are evolving. Yes! Confidence and decisiveness continue to be paramount, but there is a growing emphasis on inclusiveness and respect for others. Pedigree, which was once a central element, is becoming less significant. Leaders who exhibit gravitas today are those who can inspire trust and demonstrate a genuine concern for their team members’ well-being.

Skillful Communication

Effective communication skills are indispensable for any leader. While the ability to command a room and superior speaking skills still top the list of desirable attributes, new aspects are gaining prominence. With the widespread adoption of remote work, comfort on Zoom and other virtual meeting platforms has become essential. Additionally, a “listen to learn” orientation and authenticity in communication are increasingly valued. Leaders who can convey their messages with clarity and empathy, whether in person or online, are more likely to resonate with their audience.

The “Right” Appearance

Appearance has always played a role in executive presence, but the definition of the “right” appearance is changing. Projecting authenticity is now crucial. Dressing for the “new normal,” which often means a blend of professional and casual attire, is important. Furthermore, having a strong online image and showing up in person when necessary are key components of this new approach to appearance.

Developing Executive Presence

To help leaders adapt to these new expectations, this research by Sylvia Ann Hewlett, offers a playbook for developing six attributes that increasingly factor into executive presence. Here are some actionable steps based on the experiences of a dozen leaders who have successfully navigated this terrain:

1. Confidence and Decisiveness: Cultivate an air of assurance and make decisions with conviction. This builds trust and signals that you are capable of leading through uncertainty.
2. Inclusiveness and Respect: Foster a culture of inclusion by valuing diverse perspectives and treating all team members with respect. This not only enhances your gravitas but also strengthens team cohesion.
3. Effective Communication: Hone your speaking skills to articulate your vision clearly. Practice active listening to understand and address the concerns of your team. Authenticity in your communication will build deeper connections.
4. Virtual Proficiency: Become adept at using virtual platforms for communication. Your ability to engage and resonate with your audience online is as important as your in-person presence.
5. Authentic Appearance: Dress appropriately for the context, balancing professionalism with the new casual norms. Ensure your online presence reflects your personal brand and values.
6. Visibility: Make an effort to be present, both physically and virtually. Your visibility reassures your team and stakeholders of your commitment and leadership.

Conclusion

The landscape of executive presence is evolving, and leaders must adapt to stay relevant and effective. By focusing on confidence, inclusiveness, effective communication, virtual proficiency, authentic appearance, and visibility, you can enhance your executive presence and lead with impact.

Curious about elevating your own or a team member’s executive presence?

Connect with our founder to explore how executive coaching with The NU Company can help!